Born x Raised is a streetwear brand that captures the raw essence of Los Angeles, not just as a city but as a cultural movement. Founded in 2013 by Spanto (Chris Printup) and 2Tone, https://bornxraisedsite.com/ reflects the spirit of authenticity, rebellion, and pride deeply rooted in LA’s diverse communities. Over the years, the brand has garnered a cult following due to its powerful storytelling, iconic designs, and the emotional weight behind its creations.
Roots in Los Angeles
Born x Raised is more than a clothing line; it’s a love letter to Los Angeles. The brand’s designs often reference the city’s rich history, vibrant street culture, and the socio-political struggles of its residents. From gang culture to gentrification, Spanto sought to spotlight the experiences of the people who grew up in LA, especially those who were marginalized or displaced by rapid urban development.
Spanto, a Native American and Italian from Venice, Los Angeles, brings a personal touch to the brand. His upbringing and experiences in Venice, where the effects of gentrification were deeply felt, fueled his passion for preserving the identity of the neighborhood he grew up in. Born x Raised was born out of this desire to document and celebrate the resilience of the communities that are often overlooked or erased.
Style and Aesthetic
Born x Raised’s designs are unapologetically bold, with graphics and slogans that evoke a sense of pride and defiance. The brand’s signature font—reminiscent of Chicano-style lettering—pays homage to the roots of LA’s Mexican-American culture. From T-shirts to hoodies, the pieces are adorned with provocative and thought-provoking messages, often addressing themes of loyalty, heritage, and the impact of gentrification on local communities.
The brand’s aesthetic is raw and minimalistic, but the meaning behind each design is layered and complex. Born x Raised garments often feel like a protest in fabric form, calling for respect and recognition of the city’s authentic soul. Whether it’s through their “On the Turf” collection or limited-edition drops, the clothing tells a story that resonates with those who understand the struggles and triumphs of LA life.
Cultural Impact
Born x Raised has garnered attention not only for its unique style but also for its influence in pop culture. The brand has collaborated with prominent names like Kendrick Lamar, Nipsey Hussle, and even the Los Angeles Dodgers, cementing its place in both streetwear and mainstream fashion. These collaborations reflect the brand’s deep ties to the community and its ability to bridge the gap between underground culture and larger platforms.
Born x Raised is more than just a brand. It’s a movement, a lifestyle, and a celebration of Los Angeles in its purest form.
One of the most poignant moments in the brand’s history was when Spanto was diagnosed with cancer. During this difficult period, he continued to push forward with Born x Raised, using the brand as a form of self-expression and resilience. His battle and recovery inspired many fans, making the brand’s message of perseverance even more personal and powerful.
Legacy of Authenticity
In an era where streetwear is becoming increasingly commercialized, Born x Raised stands out as a beacon of authenticity. The brand doesn’t chase trends or rely on celebrity endorsements to maintain relevance. Instead, it stays true to its roots, offering pieces that speak directly to the heart of Los Angeles culture.
The community is at the core of Born x Raised. From organizing charity events to supporting local artists, Spanto and his team prioritize giving back to the very people who inspire their designs. This commitment to staying grounded in the city’s real-life stories sets Born x Raised apart from other streetwear brands.
Looking Forward
As Born x Raised continues to grow, the brand remains focused on its original mission: preserving and amplifying the voices of LA’s overlooked communities. While their influence has expanded globally, their essence remains deeply tied to the streets of Los Angeles.
In a world where fashion is often about aesthetics, Born x Raised is about substance. It’s not just what you wear—it’s about what the clothes represent: loyalty to where you come from, pride in your roots, and a refusal to let your identity be erased.
Born x Raised is more than just a brand. It’s a movement, a lifestyle, and a celebration of Los Angeles in its purest form.